founder
Ketan Sojitra
01
My Philosophy
Quiddity refers to the essence of something – its very nature or “what-ness.” In business, quiddity represents the core purpose or the “is-ness” of your enterprise, the essence that makes your business what it truly is.
A higher purpose business goes beyond profits, blending soul into the very fabric of its operations. It’s about aligning your business with a deeper mission, where business serves not just financial goals but a meaningful, impactful purpose.
The best way to build a successful, sustainable business is by aligning it with a higher purpose. William Shakespeare once said, “All the world’s a stage, and all the men and women merely players.” I believe every business is a performance on that stage, and like any great performance, it requires balance and harmony across key areas.
02
My Approach
My Approach to Business Success
A successful business is built on a combination of optimized factors, leading to higher income and sustainable growth. Here are the key elements I believe are essential:
- Cultivating Relationships:Business thrives on relationships. Your success hinges on how well you connect with co-owners, employees, and customers. Often, business owners underestimate this aspect and miss its significance. I help you evaluate the dynamics of your workplace and create a new strategy for effective communication, employee management, and customer service.
- Optimizing Confidence:Fear is often the biggest obstacle to business growth. Whether it’s fear of failure, fear of self-promotion, or fear of fully committing to your business, these barriers need to be addressed. I will help you identify and overcome these fears, boosting your confidence and empowering you to market yourself and your business with clarity and purpose.
- Identifying Your Niche:Your unique talents and strengths are what set your business apart. Instead of blending into a competitive market, I help you focus on what makes you distinct. Together, we’ll develop a custom marketing plan that highlights your uniqueness and enables you to confidently communicate your value to attract and retain customers.
- Keeping a Pulse on Marketplace Trends:Even successful businesses can grow complacent over time. Staying in tune with market trends ensures that your business remains relevant and appealing. I will guide you in conducting market research to refresh your offerings and appeal to both new and returning customers, ensuring your business continues to evolve.
By focusing on these key areas, I help businesses move beyond the ordinary, creating strategies that foster long-term success and growth.
03
My Practice Area
As an 3 decades experienced entrepreneur, mentor and business growth consultant, I specialize in helping individuals and companies expand their business operations beyond domestic markets and achieve sustainable growth in PAN India scale. With a strong track record of success, I provide strategic guidance, market insights, and actionable plans to navigate the complexities of Indian business.
Why choose me as your business growth consultant? I bring a wealth of expertise, experience, contact resources and a domestic perspective to help you capitalize on opportunities and overcome challenges in new markets. My areas of focus include:
1. Market Expansion:
I assist individuals and companies in identifying promising markets, assessing market potential, and developing tailored market entry strategies. By aligning business objectives with market dynamics and regulatory frameworks, I optimize resources, minimize risks, and maximize growth potential.
2. Cultural and Market Understanding:
Each state market has its own unique cultural nuances, consumer behaviors, and business practices. With my deep understanding of specific regions, I provide valuable insights to ensure that your products, services, and marketing strategies resonate with the target audience.
3. Network and Partnerships:
Building strong connections and partnerships is vital for successful domestic expansion. Leveraging my extensive network, I facilitate introductions to potential clients, distributors, suppliers, and strategic partners, helping you accelerate your growth trajectory.
4. Risk Mitigation:
Venturing into new markets involves inherent risks. I help you navigate regulatory compliance, legal complexities, currency fluctuations, and geopolitical uncertainties. By providing guidance on legal frameworks, compliance requirements, and risk management strategies, I ensure your business is well-prepared for PAN India expansion.
- Fund Sources:
Capital very curious for any business, when you are going to expand or develop your business throughout India, you need a huge capital on your bank account or sources for sustainable growth otherwise your potential money should be burnout. I facilitate you for source of Seed funding, Angel Investors, Private Equity, Investor Partners, Venture Capital, Debt restructuring, SME IPO advisory for fund raising process.
- Others:
You need various types of tools and tactics for sustainable growth and It’s very challenging to develop and execute PAN India market for any business but your business have a huge opportunities to grow 10x to 100x within 3-5 years time slot, I help you to growing critical points for revive your business transformation, business model, revenue generation, Operations, Business Strategy, Cash-Flow, Profit, Value Creation, Competitive advantages, Talent Acquisition, MIS preparing and execution for you.
Now, this is the opportune time to invest in domestic business growth. With Specialization and technological advancements, the Indian marketplace offers vast opportunities. However, it requires the right strategy and expertise to seize these opportunities effectively. Engaging me as your PAN India business growth consultant will provide you with the guidance and support needed to make informed decisions and achieve sustainable growth.
- Work Area
Coal, Steel, Casting, Forging, Ceramics, Food, Agriculture, Auto component, Pharma, Cosmetics, Power, Electrical, Electronics, Machine Tools, Industrial Automation, Plastic, Pumps, Hardware ,Kitchenware, Textile& Garments, FMCG, Solar, Construction, Real Estate, Bio-Gas, Renewable Energy, Waste Projects, Information Technology, Shipping, etc.
04
KETAN SOJITRA Coach & Consultant Profile
Ketan Sojitra was born in a simple farmer family. His prioritized education at all costs. Parents are hard working in farm, life wasn’t that easy, but Ketan always dreamt big. Fighting for survival, ethics and hard work for excellence were etched in the mind since early days of hardships. His education Journey was so brilliant for become an Engineer.
Ketan Sojitra is the Entrepreneur Coach & Business Development Consultant .He is engineering graduate and having about 28+ years experience in Industrial Production, Management, Business Developments, Enterprise & Entrepreneur Developments, Marketing, Projects, etc.
Ketan Sojitra is having versatile experience in Plastics, Engineering, Home Appliances, Auto Components Manufacturing, Pumps, Agriculture, Information Technology, Food, Ferrous & Non Ferrous metal, Textile, Jewelry, Kitchenware, Hardware, Wood, Transportation, Logistic, Exports, E-Commerce, ERP.etc…
Ketan Sojitra is a strong Intellectual Resources Person having pleasant personality for proper Public Resources with first class career in entrepreneur coaching & Business Development Consultancy. During span of his working terms he has completed and executed more than 1386+ projects in SME sector in all over INDIA.
Ketan Sojitra has worked around 18+ years in various state of PAN India viz. Maharashtra. Madhya Pradesh, Orissa, Rajasthan, Gujarat, Haryana, Punjab, Delhi, Karnataka, Tamilnadu, Kerala, West Bengal, Assam, UP, Bihar, Jharkhand, Chhattisgarh…etc…
During span of his working term, Ketan Sojitra has traveled all parts of India and having rich contact resources, technocrats, field experts, relationship, liaison with Distributors, Dealers, Businessman, Exporter, Consultants, Politician, etc…
Key Strength
- Highly Positive logical thinker
- Better Presentation and Communication and conveyance to people
- Not Winner, Not Looser always Warrior for all task, Challenges & situation of profession and life.
- Energetic and enthusiastic for challenging task.
- User of positive strength of team members and public relation.
- Honest, Loyal and always working “Give and Take”attitude with high ethical value.
- Best Business Planner with Vague Look, Deep Thinking, and logical, achieving path maker for result oriented with time limit.
Education Qualification
- Plastic Engineering from Ahmadabad- 1992
- Diploma in Entrepreneur Development from EDI Gandhinagar – 1998
Specialization Distance Learning Courses (2009-2018)-Learning with Earning Concept From NMIMS:
- Diploma In Marketing Management (1-Year) – 2009
- Diploma In Business Management (1-Year)-2010
- Diploma In Banking & Finance Management (1-Year)-2012.
- Diploma In International Trade Management (1-Year)-2014
- Diploma In Supply Chain Management (1-Year)-2016
- Diploma In Retail Management (1-Year)-2018
- Project Management (6-Months Certificate Course) -2015
- Operation Management (6-Months Certificate Course) -2016
- Corporate Communication (6-Months Certificate Course)-2017
- Information Technology in Business( 6-Months Certificate Course)-2018
Network
- All India having more than 135+ Market Developer in 93+ Cities
- More than 76+ Market Developer in 53 Countries of Europe, Gulf, Africa, America and across the globe.
Entrepreneur Trainer/Faculty Experience
- Working as a Management Trainee – Trainer for new entrepreneur with Centre for Entrepreneur Development (CED) under Gujarat Government Industrial Department from Fab-1997 to Nov-2002
- Free Lancer Lecturers delivers to more than 34 Engineering & Management Collages on subject Self Entrepreneur (2003-2015).
- Business Opportunities Guidance seminar and workshop conducting to Existing SME Entrepreneurs at more than 75 Industrial Association and Chambers of Commerce of all over Gujarat (2003-2018).
Magazines Publication (Industrial) Editor, Owner, Printer & Publisher (2008-2015)
- Industrial Solutions – Gujarati Edition –Monthly.
- Industrial Solutions – English Edition- Bi-Monthly.
- Cast & Forge Solutions- Bi-Monthly.
- Builder Solutions-Bi-Monthly.
- Plastics & Packaging Solutions – Bi-Monthly.
Writer –Entrepreneur Motivation Books –Gujarati
- Udyog Ma Safal ta Na Pagala- (2006)- 6000+ Copies Sold Out.
- KhanagiChhetreNaukari Ni BharpurTako(2007)- 3000+ Copies Sold Out
- Shikho Samay No Saravasherth Upyog (2007)(2012)- 8500+ Copies sold out.
- Mandi Ma Safalta na Pagala – Part-I (2013)- 4000+ Copies sold out.
- Mandi Ma Safalta na Pagala- Part-II (2013)-4000+ Copiies Sold Out.
Awards & Achievements
- National Award “Rastriya Sanman Purushkar & Gold Medal ”for serving best to society for self-employment in Gujarat.(2009)
- Appreciation By various GoG ministry department and chamber of Commerce , including Shree Narendra Modi- Prime Minister of India and Ex-Chief Minister of Gujarat.
- Life time member & project coordinator of Small Medium Business(SMB) Chamber –Delhi from 2012.
Others
- Prashar Bharti-All India Radio-Rajkot Radio broadcast
- Saurashtra na udyogo ma rojgari ni tako (2006)- 14 times
- self-employment for youth.(2007) – 16 times
Sector Experience
- e-Commerce, Franchisee Development PAN India, Steel, Casting, Forging, Ceramics, Food, Agriculture, Auto component, Pharma, Cosmetics, Power, Electrical, Electronics, Machine Tools, Industrial Automation, Plastic, Pumps Hardware, Kitchenware, Textile & Garments, FMCG, Construction, Real Estate, Solar, Wind, Bio-Gas, etc.
Hobby & Interest
- Reading writing, meet to Success people.
- Learning from own Experiences and other experience.
- Work with experience success people
- Make a relationship with known and unknown people and maintain for forever.
- As a leader to be train, motivate & mold our downstream team member for higher work productivity without giving any work pressure & Stress.
